Greenwashing

Greenwashing in Business and Marketing What You Can and Cannot Say Under the New EU Rules.

Greenwashing in Business and Marketing: What You Can and Cannot Say Under the New EU Rules

From 27 September 2026, vague “eco-friendly” labels, offset-based “climate neutral” claims and unsupported “net zero by 2030” promises are in the EU’s firing line. Here is what businesses can and must not say, and what it means for shoppers.

Sham recycling article - featured image with the text - We've been duped

Sham Recycling Practices, Examples and Effects

Sham recycling fraudulently labels waste as ‘recycled,’ damaging the environment and evading regulations. It’s a federal offense involving improper disposal masquerading as recycling. The EPA identifies sham practices with strict criteria and imposes severe penalties, including financial and criminal charges, emphasizing the need for transparency and accountability in waste management…

Image asks the question: Why is greenwashing bad?

Why is Greenwashing Bad? New Laws to Stop False Eco-Promises Undermining Genuine Sustainability

Why is Greenwashing Bad? We explain this new threat, and how new anti-greenwashing laws and regulations are coming to Europe and the UK which will benefit genuinely sustainable companies that minimise their use of resources, minimise their waste output and recycle. Introduction: Demystifying Greenwashing In the age of climate consciousness, greenwashing has emerged as a […]

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